Building a Better Internet, Together.
How it started
Our founder, a first gen American from a low-income household, has always championed accessibility for marginalized communities. Initially focused on reforming the American credit system, she realized the need for a more accessible entry point to empower users to own their own data.
Having been in DTC for much of her career, she focused her attention towards eCommerce—where consumers & brands could immediately recognize the utility and benefits of user-owned data. eCommerce, where product meets revenue, provided a natural space to validate Zyro’s vision, as search is something everyone understands today.
The AI realization
As she followed the rise of AI, three major challenges became clear: data ownership, data quality, and the need for human validation. She realized the importance of users having full control over their data—ownership should be the norm, not the exception. Zyro also believes in eliminating the middlemen who profit so much from our data—it’s time for users to own their data as a form of digital currency that rewards them.
The turning point
During a founder’s residency program, she identified a critical flaw: AI-driven eCommerce solutions were building on broken systems. Instead of layering new tech onto inefficient foundations, she asked "Why not rethink how the web should work?"
Mission
To rebuild the internet into a trust‑first, agent‑powered ecosystem where every individual owns their data, every brand earns relevance through transparency, and every verified signal rewards both sides.
We imagine a web where personal AI agents broker clean, zero‑party data—turning the "Power of 0" into the new foundation of digital value. From commerce to finance, health, and media, Zyro’s infrastructure unlocks equitable growth without surveillance or waste.
Vision
Empower people and brands to connect through consented, user‑owned intent signals—replacing opaque advertising with transparent, reward‑driven interactions that power a sustainable digital economy.
In practice, this means:
Giving users frictionless control over what they share, when, and with whom.
Equipping brands with high‑precision insights and attribution that cut CAC and fuel real loyalty.
Operating human‑centered AI agents that uphold privacy, compliance, and fairness by design.
